What's On Your Business Card?
by: Dr. Christopher Cordima
It May Be Small, But It's So Powerful...Your Business Card!
If you're like most professionals, you have a business card. But,
what does your business card *do* for you?
"Do"?
Yes, that's right; what does your business card *do* for you? Does it
help to actively create more business for you or does it sit-like
most business cards-in a big stack of other business cards that nobody
ever looks at?
If you want to maximize your marketing strategy into all areas of
your business collateral, it's time to make your business card work
for you. The time when your business card was just a simple way to
give your name and number has long since passed. Far from having to be
just a way to communicate your name and contact number, a business
card provides an excellent opportunity for you to make yourself
memorable.
The key to any successful marketing campaign is being memorable.
Advertisers spend millions of dollars figuring out exactly what needs
to be done to create advertisements that stick in the heads and hearts
of their consumers. When it comes to creating a unique and
distinctive business card, you have the exact same goal. In today's
highly competitive marketplace, you need to stand out from the rest to
define yourself as the best.
Here are just a few ways you can make your business card step up and
be more than just a cardboard rectangle:
* Turn it into a mini-billboard advertising your services.
* Highlight your USPs on the back of your card.
* Offer a special, discount, special promotion.
* Create a unique shape or design that relates to your field so your
card becomes a topic of conversation by those who have it. But, be
careful not to make the shape or size so "unique" that it won't fit in
the typical places people store their business cards. If you go too
big or too unusual, you might find that your card is thrown out.
* Hand your business card to everyone you meet; store clerks, gas
station attendants, waiter and waitresses, secretaries.everybody!
* Place your business card in every piece of mail to your patients
and local vendors.
* Spend a little more and turn your business card into a magnet. In
this way, it can be carried in your wallet, but also stuck on that
refrigerator for years of free advertising.
* Whether you're starting a new office or are looking to revamp your
image, a new logo will help you portray the true identity of your
business through a professionally-designed logo.
* Make your card serve double-duty-use it as an appointment card,
too.
* Be sure to include all the 'usual suspects' on your card,
including name, profession, and phone and fax numbers. Additionally,
be sure to include your e-mail and web address for that extra added
impact.
As you can quickly see, your business card doesn't have to sit idly
inside somebody's wallet never to be looked at again. It can work for
you in powerful ways-promoting you, your business, and your services.
Spend a few minutes designing your next business card and it can have
big payoffs as your smallest, but most effective advertising
billboard!
About The Author
Dr. Christopher Cordima is the author of three amazing new e-books
for health care & service providers. Get More Clients with Newspaper
Advertising, Postcard Marketing and Personal Injury Marketing. Visit
http://www.pimarketingsecretsrevealed.com" target="_blank"
>http://www.pimarketingsecretsrevealed.com and Get a FREE Weekly
Marketing Newsletter at http://www.
marketingchiropracticweekly.com" target="_blank">http://www.
marketingchiropracticweekly.com
to increase your biz!
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