Become a Client Magnet by Adding Extra Value by
Fabienne Fredrickson
"If you wish to be wealthy, then act to create real value." --Ralph
Marston, www.greatday.com--" target="_blank">www.greatday.
com--
A major aspect of setting yourself apart from your competitors is the
value that you add to your services, without wanting money in return.
Competition within one's industry can sometimes be fierce. Once you've
determined what it is you offer that your competitors don't, it's
time to start adding value to your clients and create a relationship
they'll be crazy not to continue (and tell others about). And this
doesn't have to drain your resources.
What is a "client extra?" It's something you offer, as a bonus, at no
additional cost, which is of great value to the recipient. Often a
client extra is something low-cost or no-cost to you that doesn't take
much time to give away, but can really appeal to the client. People
like to receive extra stuff. They feel special, they feel you care and
they tell others about it.
In my Client Attraction consulting practice, I have offered many
different types of extras in the last 6 years (some I still do):
freebie Monday Open Office Hours (MOOH) to clients on Mondays,
unlimited no-charge attendance to as many live events I was hosting as
they like, occasional freebie editing of their marketing documents,
freebie handouts, templates and scripts, and unlimited e-mail support
between calls. Clients tell me they really like the extra attention
and resources, and none of these cost me anything extra.
Here are some sample ideas for your business: open office hours each
Friday to answer any questions at no additional cost, a hot lunch in
your office's waiting room, taped recordings of your sessions so the
client can review them over and over again, articles, attendance to
your workshops, quarterly brainstorming groups, monthly group bridge
calls for all your clients, etc.
The key is to offer what someone really needs, and for this, you have
to place yourself in the shoes of your ideal client or actually ask
your ideal client what they would like to receive as a client extra.
Your Assignment:
What is it that you would want to receive as an extra if you were in
their place? What is one element you could offer at no charge that
would help solve a client's problem more quickly or help them achieve
their goal in record time? What could you offer as an extra that would
make them remember you and talk to others about you?
Make a list of them all, however far-fetched the ideas, and then add
them to your services. Put it in your marketing materials (along with
the benefits of such client extras) and see what happens. A buzz about
your services is likely to be created and people will start talking
about you and start signing up with you as clients in greater numbers.
Congratulations, you've become a true Client Magnet!
To get more strategies for helping you become a Client Magnet and fill
your practice using proven, tried-and-true marketing techniques for
sole practitioners, check out www.TheClientAttractionSystem.
com" target="_blank">www.TheClientAttractionSystem.com> for more
info on the ultimate Client Attraction self-study manual. If just ONE
tip like the one you read in today's article can make you more of a
client magnet, imagine what 56 of them will do for filling your
practice. It worked for me and for thousands of my clients. More
details here: www.TheClientAttractionSystem.com" target="
_blank">www.TheClientAttractionSystem.com>. C 2006 Client
Attraction LLC. All Rights Reserved.
About the Author Fabienne Fredrickson, The Client Attraction Expert,
is founder of the Client Attraction SystemT, the proven step-by-step
program to help you attract more clients, in record time and
consistently. To sign up for her freebie how-to articles and no-charge
teleclasses on attracting more clients, visit www.ClientAttraction.com>.
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