Why...Why...
Why...Do People Buy??? by MotivatedMom
Internet Marketing Strategies
Why...Why...Why...do people buy???
The #1 reason why sales copy and advertisements crash and burn is the
failure to produce any human emotions!! The deepest core of the human
psyche is emotion. Emotions, whether consciously or subconsciously,
control every buying decision we make.
It may surprise you to know that people, in general, do not really
care about you or what you are selling. People are really only
concerned about themselves and "What's in it for me?"
Why did someone choose the $200,000 house instead of the $150,000
house? Why did someone choose the $30,000 car instead of the $15,000
car? You can bet it was because of an emotional benefit!!
Learning how to appeal to people's emotions will produce an immediate
change in your sales! You can have all the traffic in the world coming
to your website, but if you lack the emotional connection to your
prospects, you are destined for failure.
Knowing which emotions to capatilize on will increase your sales
volume. The more of these you can incorporate into your content, the
better results you will get for your efforts.
There are certain words in the English language that when read, create
an emotional response. The big names in marketing use these words
every day to create compelling content that increases the potential
for higher sales! These words play on specific emotional senses that
we each have. These words give us the warm fuzzies about the product
or service we are considering.
Why would you want to spend all that time in design to generate the
emotions needed to compel a visitor to buy only to allow them to
bookmark it and forget about it? There are certain key words and
phrases that will compel them to act now, not later!
Did you know that your color choices for your marketing materials are
directly associated with triggering certain emotions? Have you ever
noticed how fast food restaurants are decorated in vivid reds &
oranges? Studies have shown these colors to encourage diners to eat
quickly & leave. It's no accident that you see alot of red & black on
adult sites. Studies have proven these colors have sexual
connotations.
Another critical element in creating effective sales and marketing
material is to reduce the clutter!! It might interest you to know that
the human brain finds it relatively easy to grasp things in threes.
i.e. A, B, C,; 1, 2, 3,.
You absolutely MUST produce a buying desire through the customers
emotions in order to get them to buy! Knowing this is only half of the
equation. Knowing how to do it is an art!
Stay Tuned!!
About the Author http://Internet--Marketing--Strategies.
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