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Effective Listening Equals Effective
Leadership: Learn How!

 by: Wendy Maynard

No matter what role you play in your company, becoming a more
effective listener will help you get ahead in your position. It means
fewer errors, improved accuracy, and enhanced working relationships.

And, listening to your customers and referral sources will definitely
help you in your marketing efforts. You will solicit better
information from other people whether interviewing job candidates,
solving work problems, or working to make a sale.

Contrary to what many people think, being an effective listener is
not a passive activity. It takes concentration, effort, and active
attention. Because our brains work much faster than our ability to
speak, we often jump way ahead of the speaker in our minds and miss
the opportunity to fully understand a person's feelings, position, and
perspective. Environmental distractions or personal biases can also
interfere with our ability to understand what a person is saying.

When listening, you are giving a gift of your time and attention to
the other person. Work to respond both verbally and non-verbally to
the person who is speaking. This lets the speaker know that you are
listening and that you understand what he or she is trying to
communicate. Here are some ideas to help you hone your listening
skills:

1. Don't Talk. This may seem self-evident. However, many people
listen with impatience. They are just waiting for their chance to
speak, or worse yet they interrupt. Be courteous and give your
listener your full attention. Avoid offering solutions if the speaker
is expressing a problem. Just listen.

2. Listen Fully. A good listener looks interested in what the
speaker is saying. Your body language speaks volumes. Maintain eye
contact, sit still, lean slightly toward the speaker, and nod your
head (but not too vigorously or you'll look like a chicken!).

3. Ask Clarifying Questions. Wait for the speaker to pause, and ask
clarifying questions. It's a good idea to paraphrase what the speaker
has said and to ask questions such as, "Did you mean." or "If I
understand correctly, you said."

4. Provide Feedback. Remain engaged in what the speaker is saying and
show this verbally. He or she will appreciate the occasional "I see..
." or "Really?" or "I know!"

5. Keep Your Mind Open. The point of listening is to gain new
information. Don't just search for a point that supports your own
opinions. Be willing to gain new insights and learn about someone
else's ideas.

6. Be on the Same Level. Make sure you are at eye level with the
other person. Avoid having an employee or customer stand in front of
your desk. Have comfortable chairs available so that a desk is not a
barrier between you.

7. Respect Your Speaker. If the conversation involves criticism from
either party or contains personal information, go to a private room
for the discussion. Make sure other people can't listen to your
discussion. This will help the speaker feel more at ease and
demonstrate your respect for what he or she has to say.

8. Pay Attention to Cues. What isn't being said is often as important
than what is being said. Body language speaks volumes. Watch the
speaker's facial expressions, posture, eyes, gestures, and other
nonverbal cues.

9. Avoid Invalidating Language. While you may not agree with what the
speaker is saying, avoid defensive statements or phrases that argue
with his or her points. Later, you can take time to review what was
said and formulate a response. As an active and effective listener,
your role is to allow the person the time and space to fully express
his or her feelings.

10. Express Appreciation. Thank the listener for sharing his or her
thoughts and feelings. It takes courage to speak up. True sharing
builds trust and encourages further dialogue.

It takes time and energy to become a better listener. Be patient. As
you begin to improve your listening skills, you may be surprised to
find people will seek you out to share their thoughts and feelings.
You will also find yourself involved in fewer conflicts and be
perceived as a more positive and trustworthy person. Attentive
listening is a rare skill that people respect and welcome.

ACTION ITEM: This week, concentrate on your listening skills. Do you
finish sentences for others? Do you interrupt? Do you sneak looks at
your watch? Pay attention to your listening habits and begin to bring
conscious attention to improving these skills. Work to show others
that you hear and understand them.

 Copyright 2006 Marketing Maven

 About The Author

Wendy Maynard, your friendly Marketing Maven, publishes REMARKABLE
MARKETING, a free weekly ezine for entrepreneurs, business owners, and
freelancers. If you're ready to skyrocket your sales, easily attract
customers, and make

more money, sign up for her FREE ezine and marketing report now at http://www.gomarketingmaven.com" target="_blank">http://www.
gomarketingmaven.com. 

 


 


 

Reiki Marketing Manual

 


Check it Out on www.Amazon.com or www.BN.com

Check it Out on www.Amazon.com or www.BN.com



Testimonials:


The best part is that it gives many practical ideas on how to get started and what one can
do to promote ones business and I like the fact that it has SO Many Examples on how to
make business cards, flyers and newsletters.

It gives many ideas that are very easy to follow and it gives a preview of what it might
mean in terms of work thats needed to have a prosperous business.

- N. Shepheard of Sweden

By reading a lot of this I KNOW what I did totally WRONG!
I would have to say to me the best part was writing the press releases. This is good
work.

- Marjorie Cameron, CHt, RMT, NLP
Master Practitioner
Wyoming, USA


Gives Innumerable Tips to Get More Clients.
I would recommend the manual to any Reiki Master/Practitioner as well as any other person
looking for Ideas to incorporate in their Business and Effectively Expand it. This is an Excellent Book.

- A. Khan of Canada

Check it Out on www.Amazon.com or www.BN.com

Check it Out on www.Amazon.com or www.BN.com

 

Book: Table of Contents

Introduction

Part One - Your First Steps
Chapter 1 - Reiki Marketing Plan
Key Elements of a Marketing Plan
Chapter 2 - Reiki Logo
How to Design or Choose a Logo
Chapter 3 - Reiki Business Cards
What Should be Included on Your Card
Envelopes As Advertising
Chapter 4 - Reiki Fliers & Brochures
Chapter 5 - Reiki Press Releases
Layout for Press Release
Chapter 6 - Reiki Classified Ads
Chapter 7 - Reiki Press Kit or Presentation Folder

Part Two - Include Your Clients in Your Promotions
Chapter 8 - Reiki Testimonials
Chapter 9 - Reiki Gift Certificates
Chapter 10 - Reiki Referrals
Training Referral Sources
Chapter 11 - Reiki Holiday Letters to Clients

Part Three - On the Town
Chapter 12 - Networking Groups
How to Identify a Quality Referral
Get to Know the Other Members
Chapter 13 - Trade and Health Shows
What You Will Need
Chapter 14- Reiki Public Speaking & Classes for the Public
High School Career Days
Seminars & Workshops
Chapter 15 - Chair Reiki
Chapter 16 - Retail Screenings
Chapter 17 - Local Fundraising Opportunities with Reiki
Chapter 18 - Reiki Holiday Tie Ins
Chapter 19 - Safety Talk for Local Businesses
Chapter 20 - Submit Reiki Articles to local media on health concerns

Part Four - Online Marketing Opportunities
Chapter 21 - Reiki Website
Low Cost Website Options
Website Design
Linking to Other Websites
Search Engines
Chapter 22 - Reiki Business Email
Signature Line
Chapter 23 - Your Own Reiki Newsletter
Buying Prepared Reiki Newsletters
Chapter 24 - Reiki Message Boards

Part Five - Joint Ventures
Chapter 25 - Chiropractors and Massage Therapists
Office Rental or Percentage of Payment
Chapter 26 - Beauty Shop, Nail Salon and Tanning Salon
Chapter 27 - Conclusion

Part Six - Samples, Forms and Checklists
Reiki Marketing Plan Checklist
Simple Logo Sample
Reiki Business Card Sample
Reiki Flier
Reiki Brochure
Press Release Sample
Reiki Press Release Checklist
Reiki Classified Ad Sample
Reiki Testimonial Form
Reiki Referral Form

Part Seven - Miscellaneous Tips and Lists
70 Ways to Build Your Practice
5 Ways to Reactivate Clients
12 Free Marketing Ideas
5 Off the Wall Marketing Ideas
5 Tips to Get Clients Over the Phone
5 Tips to Get Clients Face to Face
16 Ways to Motivate Your Clients Through Your Practice
 
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