Attract More
Customers With the Magic of Marketing
by: Wendy Maynard
To start seeing remarkable success, you must make time for marketing.
Many people tend to make their marketing a low priority. Instead of
including it as a part of your weekly routine, you may find yourself
scrambling to try and find customers only when you are already slow.
Or, you may focus on marketing only after all of your e-mails
answered, professional newsletters read, clients called back, and
deadlines met. These things are VERY important. However, they will
always be an ongoing part of your business. If you don't make time for
your marketing every week, you won't be able to create a steady
stream of customers.
Your time for marketing is what will help you make money. If you are
in the first year of your business or your customer pipeline is not
full, then you should be spending 40-50% of your time marketing. Yes,
this probably seems like a lot. You may feel as if you'll never have
enough time to devote this much of every week to marketing. However,
marketing to prospects, leads, referrers, and centers of influence
should be an ongoing process for you for the lifetime of your
business.
Create more room in your week for marketing by restructuring your
time and task management. Your first step in making time for marketing
is to go to your calendar and carve out slots of time to work on your
marketing - this includes sales, networking, writing, presentations,
and so on. Next, make a list of essential and non-essential tasks that
take up time in your day.
Be honest about the things that waste time in your daily routine.
And, include those things that you do to procrastinate or kill time.
Make a commitment to yourself that you will put aside your favorite
time waster in favor of working through this program. Remember, your
marketing is an investment in YOU and the long-term success of your
business.
We can all find a bajillion ways to procrastinate - Internet surfing,
playing online games, watching TV, reading e-mails, or fill in your
time waster of choice. Be aware of these time sucks. If you cut back
on these things, you'll be amazed at how much you can do. You'll also
be excited about the results!
For your essential tasks and your marketing, make chunks of times to
work on like things. For example, push sales calls and customer
call-backs in one slot on your weekly calendar. Only check your
e-mails once or twice a day, and answer them all at one time. Schedule
uninterrupted time for marketing in the part of the day when you are
the most productive.
Develop a marketing system that makes sense to you - you can create a
simple spreadsheet, make notes in your planner, or sketch out
activities on a large flipchart sheet on the wall. The point is to
make an annual profile of your marketing activities including:
networking events, trade shows, advertising deadlines, direct
mailings, seminars, and so on. Schedule marketing and stick to it!
By focusing on your marketing, you are acknowledging that this is an
aspect of your business that needs to be nurtured, Later, you will
focus more energy on other areas. Once you are seeing the results of
your efforts, you can cut back on the time you are spending on
marketing each week. However, you still should be spending 25 - 30 %
of your time on it.
Marketing will soon become a habit. This means that even when you are
busy, you still schedule time in your week for marketing, networking,
speaking, making follow-up calls, coffee dates, and keeping in touch
with past customers and referrers.
Once you are used to making marketing part of your routine, you will
find that new customers are flowing into your business in a steady
stream. You won't have to scramble to sell yourself when times are
slow because you will be getting the word out about your company on a
regular basis.
Make a commitment to your marketing and you'll find your business
will grow as a result. You will keep your sales pipeline full. This
will lead to the ability to turn less desirable work away because you
are in demand, you'll be able to raise your prices, and you will make
more money! Your ongoing efforts will ensure your business is
predictable, pleasant, and profitable.
Copyright 2006 Marketing Maven
About The Author
Wendy Maynard, your friendly Marketing Maven, publishes REMARKABLE
MARKETING, a free weekly ezine for entrepreneurs, business owners, and
freelancers. If you're ready to skyrocket your sales, easily attract
customers, and make
more money, sign up for her FREE ezine and marketing report now at http://www.gomarketingmaven.com" target="_blank">http://www.
gomarketingmaven.com.
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